link building, search engine optimization, white hat, seo consultants
You may be aware of the school of thought in search engine optimization circles that suggests that it is detrimental to your rankings to build links too fast. Aggressive link building can allegedly be dangerous. Is this true though?
If you have a brand new site and build loads of links overnight, there is a possiblity that the links will not be credited to your site by the search engines, rendering them pretty much useless, but the reality is that these days you won’t get ‘slapped’ for any off page SEO work, as anything that occurs outside of your own site isn’t considered to be under your control by the search engines. As well as this, for most sites and most keywords, you can be as aggressive as you like with your link building campaigns. Naturally, the more competitive the keywords, the more aggressive you need to be.
It takes time for backlinks to get indexed and counted anyway, so even if you do get aggressive, it will take a while for the links to be discovered. Some companies that offer high quality SEO services will explain all of this to you in detail if you are a client, others won’t, but either way, you should ask for their opinion on this issue as you don’t want to be in a situation where you are paying for search engine optimization work that isn’t being done with the necessary aggression.
To summarize – don’t be concerned about getting slapped, be as aggressive as you like with your white hat link building and don’t pay any SEO consultants without first ensuring that they will put in the work required to get your website ranked highly as quickly as possible.